HI, I'M ROBERT CULPEPPER

I help you implement the GTM Operating System to MOVE your business further, faster.

About Me

I help organizations—from agile startups to global Fortune 50 enterprises—unlock untapped revenue potential and drive sustainable, bottom-line growth. As a Corporate Coach and strategic advisor, I bring a rare blend of business acumen, operational insight, and marketing expertise to the table. I leverage the power of AI, automation, and modern GTM frameworks to deliver smart, scalable growth solutions that align teams, accelerate execution, and create measurable impact. .

Whether navigating transformation, scaling systems, or strengthening leadership alignment, I empower companies to move faster, work smarter, and grow stronger.

As a fractional CMO, I can step in as a senior marketing leader—bringing the strategy, structure, and execution needed to fuel business growth. Whether you're pre-scale or in a turnaround, I can quickly step in and drive meaningful results.

15 Reasons Why Your GTM Is Broken

Business is relying on heroic sales players and not plays

Sales, Marketing, and Customer Success are out of sync

You can't predict and forecast revenue for the next two quarters

Heavy discounting and feature wars are eroding your value prop

Your customers love you, but can't quantify their ROI at renewal time

You can't prioritize or say no to new initiatives

Your team is not aligned on an executive strategy

Your churn is killing your business

Your competitors are winning more market share

You are THE last to enter a deal cycle

Your team is reactive, not proactive

You want to go up-market but the customer base is SMB

Your analyst relations are weak, at best, to drive material influence

Your point of view is not differentiated with your product

You are struggling to go from a product to platform company

The GTM Operating System^™ Is a Proven Framework to Connect Strategy to Execution

The GTM OS^™ is a proprietary eight-pillar framework designed to align go-to-market strategy for B2B teams. As a certified GTM Partner, we can help you implement it to achieve alignment, connect strategy to execution, and accelerate growth.

How do you give your team clarity, alignment and trust?

Which GTM metrics drive the health of your business?

How else can you upserve your customers?

How do customers experience your ROI?

Where can you grow the most?

Which product(s) create the highest customer value?

How will you engage your customer with a differentiated POV?

Which GTM motions get you to your revenue goal faster?

With the GTM OS^™, you will know how to:

Define your ICP & prioritize segments

Stop chasing the wrong customers.

Build a roadmap around your highest-value products

Focus on what drives real revenue.

Develop a differentiated point of view

Stand out instead of competing on price.

Implement a GTM motions playbook

Repeatable plays that actually work.

Accelerate ROI & time-to-value

Turn customers into advocates, fast.

Focus on data-driven customer and product insights

Fuel NRR growth.

Create an executive GTM dashboard

Full visibility, no surprises.

Align teams with clarity & trust

Move faster, execute better.

What GTM Leaders are Saying

"The GTM Operating System is the most powerful model on the market, and I'd love nothing more than to see it become the go-to standard for all GTM leaders."

Mary Kay Evans

Chief Marketing Officer

"The GTM O.S. has completely transformed the way we work. Our team is more aligned than ever, and with the GTM O.S. frameworks, we're making better decisions and executing more effectively."

Clelland Green

CEO Benepath

DOWNLOAD YOUR FREE REPORT

I can help you implement the GTM Operating System in your business to achieve faster growth, better alignment, and improved go-to-market performance.

Implement the GTM Operating System in your organization
Align your sales, marketing, and customer success teams
Create a data-driven GTM strategy that drives growth
Develop a clear roadmap for your GTM transformation