HI, I'M ROBERT CULPEPPER

I help you implement the GTM Operating System to MOVE your business further, faster.

Attend the GTM-Masterclass.comNormally $499 but for limited-time use code 'robert100' and attend for Free

About Culpepper Partners

Culpepper Partners helps well-funded startups and small to midsize enterprises scale using proven go-to-market (GTM) strategies inspired by the world’s largest organizations. Founded by Robert Culpepper, a seasoned international executive and Certified GTM Partner, the firm bridges the gap between small business ambition and modern GTM execution.

Based in Europe, Culpepper Partners helps global organizations establish and expand their presence in international markets—particularly those looking to break into the US market with clarity and confidence.

Robert brings over 30 years of global leadership experience across sales, marketing, operations, and business development, including roles at HP and Lockheed Martin. His diverse background spans startups to Fortune 50 corporations, giving him deep insight into what drives scalable, sustainable growth across industries.

Culpepper Partners provides Fractional CMO services, GTM OS advisory, and executive coaching for leaders ready to modernize their revenue engines. The firm helps organizations define market positioning, accelerate demand and pipeline velocity, and align Marketing, Sales, Customer Success, and Product teams under a unified growth strategy. Clients also engage Robert as an executive ghostwriter, creating thought-leadership content and books that strengthen brand authority and amplify C-level voices.

Now partnered with GTM Partners, Robert implements the GTM Operating System™ (GTM OS)—a proprietary framework designed to connect strategy to execution, break down silos, and enable predictable, scalable growth. The GTM OS is based on 'MOVE', the Wall Street Journal and New York Times bestselling book by Robert’s partners Sangram Vajre and Bryan Brown, which codifies the playbook used by hundreds of high-growth companies.

Whether building your first growth engine or transforming existing operations, Culpepper Partners and GTM OS help leaders scale with clarity, speed, and confidence—turning strategy into sustainable performance.

15 Reasons Why Your GTM Is Broken

Business is relying on heroic sales players and not plays

Sales, Marketing, and Customer Success are out of sync

You can't predict and forecast revenue for the next two quarters

Heavy discounting and feature wars are eroding your value prop

Your customers love you, but can't quantify their ROI at renewal time

You can't prioritize or say no to new initiatives

Your team is not aligned on an executive strategy

Your churn is killing your business

Your competitors are winning more market share

You are THE last to enter a deal cycle

Your team is reactive, not proactive

You want to go up-market but the customer base is SMB

Your analyst relations are weak, at best, to drive material influence

Your point of view is not differentiated with your product

You are struggling to go from a product to platform company

With the GTM OS^™, you will know how to:

Define your ICP & prioritize segments

Stop chasing the wrong customers.

Build a roadmap around your highest-value products

Focus on what drives real revenue.

Develop a differentiated point of view

Stand out instead of competing on price.

Implement a GTM motions playbook

Repeatable plays that actually work.

Accelerate ROI & time-to-value

Turn customers into advocates, fast.

Focus on data-driven customer and product insights

Fuel NRR growth.

Create an executive GTM dashboard

Full visibility, no surprises.

Align teams with clarity & trust

Move faster, execute better.

The GTM Operating System^™ Is a Proven Framework to Connect Strategy to Execution

The GTM OS^™ is a proprietary eight-pillar framework designed to align go-to-market strategy for B2B teams. As a certified GTM Partner, we can help you implement it to achieve alignment, connect strategy to execution, and accelerate growth.

How do you give your team clarity, alignment and trust?

Which GTM metrics drive the health of your business?

How else can you upserve your customers?

How do customers experience your ROI?

Where can you grow the most?

Which product(s) create the highest customer value?

How will you engage your customer with a differentiated POV?

Which GTM motions get you to your revenue goal faster?

What GTM Leaders are Saying

"The GTM Operating System is the most powerful model on the market, and I'd love nothing more than to see it become the go-to standard for all GTM leaders."

Mary Kay Evans

Chief Marketing Officer

"The GTM O.S. has completely transformed the way we work. Our team is more aligned than ever, and with the GTM O.S. frameworks, we're making better decisions and executing more effectively."